aphiniti is a boutique executive company with offices in Dubai and London that specializes in research and recruitment in the field of technology and other avant-garde industries.

After being around for 15 years, the company was looking to enhance its communication strategy to communicate its expertise and values.

A visual ecosystem was created that blends both the aesthetic standards of the executive world and the tech industry.

The key concept was to understand affinity (noun) as a relationship, a convergence between two parties and take it to its most basic form to create a striking, simple and eloquent symbol.