Domi
- Naming
- Brand strategy
- Logotype
- Visual identity system
- Marketing collateral
- Brand guidelines
Challenge
Domi, a premium aluminum and PVC doors and windows manufacturer, sought to establish a robust brand presence in a highly competitive market. The challenge was to effectively communicate that their products are not merely individual components but integral parts of a structural system. This system needed to convey strength, durability, and superior customer experience.
Solution
We proposed the name “Domi,” inspired by the Greek word δομή, meaning “structure.” This encapsulates the brand’s focus on creating interconnected systems that deliver maximum performance and protection. The name reflects the idea that each closing element plays a critical role in forming a cohesive and robust architectural system.
Symbol
The logo was crafted to subtly represent the core of Domi’s operations—the aluminum profile.
Its minimalist design ensures adaptability across digital and print media, embodying strength and harmony with the brand’s chosen typography.
Logotype
The logo harmoniously combines the symbol with one of the primary typefaces, standing out for its flexibility to adapt to different contexts, from printed formats to digital environments.
Color palette
Given the Greek origin of the name, a vibrant blue tone was chosen, evoking colors typically associated with the country. The selected tone also works effectively on both dark and light backgrounds.
Typography
Two main typefaces were chosen: one for its industrial and modern design to pair with the symbol, and the other, by IBM, for its professionalism and warmth, reinforcing efficiency and subtlety.
